Mercedes-Benz
As a film production company, we had the pleasure of partnering with TBWA Switzerland, a marketing agency from Zurich, to produce captivating video content for Mercedes-Benz Switzerland. I guess I don’t have to introduce you to Mercedes-Benz, the leading luxury automobile manufacturer from Germany. The goal of the collaboration was to create compelling social media stories that would showcase the features of the Mercedes-Benz campervan Marco Polo and appeal to a specific target audience.
TARGETING THE RIGHT AUDIENCE IS CRUCIAL FOR SOCIAL MEDIA MARKETING
In the world of marketing, one of the biggest challenges that brands face is how to create content that successfully resonates with their target audience. This challenge is especially important in social media marketing, where brands must compete for attention in a crowded digital landscape.
In big companies that operate globally, sometimes the content that’s produced at the headquarters doesn’t fit the local audience. Mercedes-Benz Switzerland realized that it’s important to create content that speaks directly to the Swiss audience, who have their own unique perspective on combining winter sports and camping.
BRINGING TOGETHER THE WORLDS OF CARS AND WINTER SPORTS
As a film production company, we’ve had already the pleasure of working with some of the most iconic car brands in the world. From the sleek and stylish Ferrari to the powerful and luxurious Maserati.
Filming cars in action can be challenging, but with our car mount, we can achieve angles and stability that would not be possible to capture with a drone, for example. With full control of the camera and a live view over the DJI transmission system, we can easily change focal lengths and focus while driving in front or behind our subject. This technique results in dynamic, cinematic shots that are perfect for use in marketing and promotional videos.
Additionally, we’re also passionate about winter sports, particularly skiing and snowboarding. So when Mercedes-Benz Switzerland approached us with a project that involved showcasing their Marco Polo campervan in the context of skiing and camping, we knew we were the perfect fit.
FROM THE CLOUDY CITY STREETS TO THE SUNNY SLOPES IN LAAX
We couldn’t have asked for better weather during the shooting. The conditions on the mountain were ideal, with plenty of sunshine to capture the breathtaking views and thrilling skiing footage.
As we transitioned to filming the car driving action, the weather took a turn, and the clouds rolled in. While this may have been a disappointment for some, we saw it as an opportunity to capture the car looking even more powerful as it sliced through the snowy terrain.
On the last day of our shooting, the sun returned, which was perfect for the campsite scenes, making the campervan look even more inviting and cozy.
THE ART OF STORYTELLING IN SOCIAL MEDIA MARKETING
During our two days of shooting with Mercedes-Benz Switzerland and TBWA, we focused not only on capturing stunning visuals but also on telling a compelling story. We knew that in order to create effective social media content, we needed to grab the audience’s attention and keep them engaged.
To achieve this, we worked closely with TBWA to develop a storyline that would showcase the Marco Polo campervan in the context of winter sports and camping. We wanted to highlight the vehicle’s versatility and emphasize the unique experience it provides to its users.
During filming, we made sure to capture not only the beauty of the surroundings but also the emotions of the skier as he enjoys his day on the mountain. We also made sure to showcase the features of the Marco Polo campervan that make it the perfect vehicle for winter adventures.
After the filming was done, we were able to produce a large amount of content, including short reels and stories that could be shared on social media. By creating a lot of content in a short amount of time, we were able to maximize the efficiency of the shoot and create a strong social media presence for the Marco Polo campervan.
Our experience working with TBWA Switzerland and Mercedes-Benz Switzerland on this project has shown the power of efficient content creation and effective storytelling, especially in the context of winter sports and camping. Creating targeted content that resonates with your specific audience is crucial in social media marketing. Remember that the quality of your content reflects the quality of your brand!
Don’t miss out on seeing the final result of our collaboration with TBWA and Mercedes-Benz Switzerland! Click below to watch the testimonial video with our client and see how we brought this project to life!